David Braunstein quoted in Target Market
Magazine
May 8, 2006
David Braunstein, Director Consultative Services, has over ten years
experience in direct marketing, with expertise in database and Internet
marketing. David’s responsibilities at MBS, a division of World Marketing,
include developing, implementing, and managing strategic marketing plans for
clients. He has a broad range of skills and experience, including multi-channel
marketing, quantitative and qualitative business analysis, and new product
introductions of consumer-oriented technology.
David was recently contacted by Target Market Magazine for insight on the
database marketing services that MBS, a division of World Marketing, provides
for gift retailer Things Remembered.
The following section is excerpted from Target Marketing’s article.
Things Remembered is Present Perfect
By Irene Cherkassky
[edit] …
Details such as when a person joined Rewards Club and how many times she
has purchased since becoming a member, help to target the populations even more
effectively, according to David Braunstein, director, consultative service for
Central Islip, N.Y.-based MBS. "The goal of the models is to find the right
folks to respond to a specific occasion, and then we use a multichannel strategy
to contact them," he explains. The database management company has provided
outsourced marketing database services, data processing and analytics to the
gift marketer since 2001. Prior to this relationship, Things Remembered relied
on list selects based on relatively simple RFM data …
… [edit]
The full text of the article can be found by clicking
here
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